Global Olive Corp. — Investment Platform
Global Olive Corporation is an investment platform that lets users buy olive trees as assets. Each tree has a personal ownership certificate with QR, photo, and GPS. The platform includes gifting, a personal dashboard with harvest tracking, and payment integration. Fully responsive.
+35%
Conversion
500+
Trees sold
$180
Avg. order
120+
Gifts
Evidence Pack
Baseline
Storefront conversion, average order value, and gift purchase share
Period
90 days pre-launch vs 90 days post-launch
Data source
Store analytics + Stripe + order CRM
Measurement methodology
- - Conversion was calculated as purchase_completed / sessions.
- - AOV was measured as revenue / orders excluding refunds.
- - Gift demand was tracked by gift_purchase and gift_activation events.
Validation artifacts
- - Checkout funnel with step conversion
- - Order dashboard: AOV and repeat behavior
- - Gift certificate activation report
Before / After
Storefront conversion
Before: 2.6%
After: 3.5%
+35%
Trees sold
Before: 210
After: 500+
volume growth
Gift purchases
Before: 45
After: 120+
x2.6
Challenge
The client needed a digital platform to sell olive trees as an investment. A transparent ownership system with certificates, gifting, and a dashboard for assets and harvest was required.
Solution
Built a full eCommerce platform in React with an intuitive purchase flow, personalized ownership certificates (PDF with QR), gifting with activation codes, and a dashboard with ownership history and harvest stats. Integrated Stripe and nodemailer.
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How we validate outcomes
For priority projects we publish measurement methodology, baseline reports, and delivery governance standards.
The platform exceeded our expectations. The purchase flow is intuitive and the certificates look premium. Sales grew 35% after launch.
Marco Ferretti
CEO Global Olive Corporation
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