Grand Hotels & SPA Priboy — Hotel Chain
Full-cycle digital services for Priboy hotel group: development and support of priboy-spa.ru (4*) and priboy1.ru (3*), SEO for top rankings, VK social media with content and targeted ads. Hotels are in Anapa with premium SPA, pools, and restaurants.
+180%
Traffic growth
+65%
Direct bookings
12K+
VK subscribers
85%
TOP-3 Yandex
Challenge
The hotel chain needed a strong digital presence: outdated sites didn’t convert, search rankings were low, and social media was barely used. A full solution was needed to increase direct bookings and brand awareness.
Solution
Built modern responsive sites with booking integration, SEO focused on “hotel Anapa”, “SPA hotel Black Sea”. Launched SMM with regular content, stories, reels, and VK targeted ads. Set up analytics and reporting.
Project gallery
Technologies
After the redesign and SEO, direct bookings grew by 65%. We’re no longer dependent only on aggregators.
Hotel management
Grand Hotel & SPA Priboy
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