Grand Hotels & SPA Priboy — Hotel Chain
Full-cycle digital services for Priboy hotel group: development and support of priboy-spa.ru (4*) and priboy1.ru (3*), SEO for top rankings, VK social media with content and targeted ads. Hotels are in Anapa with premium SPA, pools, and restaurants.
+180%
Traffic growth
+65%
Direct bookings
12K+
VK subscribers
85%
TOP-3 Yandex
Evidence Pack
Baseline
Organic traffic, direct bookings, and search visibility by geo-clusters
Period
6 months before SEO/SMM strategy vs 6 months after launch
Data source
Yandex.Metrika + booking engine + SEO ranking panel
Measurement methodology
- - Direct bookings were counted excluding OTAs/aggregators.
- - Traffic baseline used organic segment only; branded paid bursts excluded.
- - TOP-3 was calculated as share of target semantic core in top-3 by region.
Validation artifacts
- - Monthly organic traffic trend
- - Direct booking share report by channel
- - Ranking matrix for key geo-intent clusters
Before / After
Organic traffic
Before: 1.0x
After: 2.8x
+180%
Direct bookings
Before: 1.0x
After: 1.65x
+65%
Semantic core in TOP-3
Before: 31%
After: 85%
+54 pp
Challenge
The hotel chain needed a strong digital presence: outdated sites didn’t convert, search rankings were low, and social media was barely used. A full solution was needed to increase direct bookings and brand awareness.
Solution
Built modern responsive sites with booking integration, SEO focused on “hotel Anapa”, “SPA hotel Black Sea”. Launched SMM with regular content, stories, reels, and VK targeted ads. Set up analytics and reporting.
Project gallery
Technologies
How we validate outcomes
For priority projects we publish measurement methodology, baseline reports, and delivery governance standards.
After the redesign and SEO, direct bookings grew by 65%. We’re no longer dependent only on aggregators.
Hotel management
Grand Hotel & SPA Priboy
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